Learn about the concept of PPC and learn how to deploy an effective paid campaign.

To be referenced among the highest search engine results, two approaches are possible. The first is SEO, which consists of optimizing its website to gradually get closer to the best positions.

The second is to display your site the top of the results by a paid ad. A CPC, CPA -i.e. leads campaign is based on the principle of Pay-Per-Click (PPC). This means that the advertiser pays every time a user clicks on their ad.

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What is PPC?

Pay-per-click (PPC) is an advertising method used by world top leading social networks, in which advertisers pay the ad agency only when a user makes a click.

PPC advertising cost is directly related to their effectiveness, since the advertiser only pays when a user clicks on their ad.
PPC allows you to precisely target keywords related to your business. This makes your campaign more likely to reach people who match your typical customer base looking for an offer like yours.

The best-known being Google Adwords which now Google ads, but there are also Google Shopping, YouTube ads, Bing ads (Microsoft adCenter), Facebook ads, LinkedIn ads, twitter ads, all of which operate with an auction-based model. The cost-per-click (CPC) varies depending on the search engine and the degree of competition for a given keyword.

In short, PPC allows you to promote your business in a targeted way, while keeping your budget under control. This means you will only be paying when a user clicks on your ad. If creativity was shown but no one clicked on it, then that impact will be completely free. In other words, you pay only for results.

How does Pay-Per-Click work?

For search engines, advertisers generally bid on keywords related to their target or industry, which based on auction. As a result, the PPC tends to increase steadily, requiring you to either increase your budget or be less visible. For content sites, the price per click is generally fixed and does not use an auction system.

For example, Google ads need to absolute top location on their search result page, you can:

Better ads mean better Ad Rank

PPC Advertising models

How do I create a PPC campaign?

After you set up your PPC campaign on platforms like Google ads, Bing ads or Facebook ads, your ads will start showing according to your targeting and defined targeting. Before creating PPC campaign consider these several steps:

Benefits of PPC

There are several advantages of pay-per-click campaigns, including:

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