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What is Content Marketing?

Content marketing is one of the most fashionable online marketing disciplines, it is not exactly something that was recently invented. Content marketing is a Digital Marketing Strategy focused on attracting potential customers in a natural way, based on relevant and valuable Content that is distributed across the different channels and digital media to attract a well-defined target audience, with the aim of driving them to be future customers. Although, your content work effectively, that will need to have a good content marketing strategy behind it. You want to know why? I will tell you in this article, where I am also explained: What is Content in the first place? What does Content marketing mean? also think about the answering of each question, than, types of Content marketing, and what Content marketing strategy and how to implement. In this post I will tell you the main persuasive writing strategies and techniques that are currently used in content marketing. Started?

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Discover The Who, What, Why, & How of Content Marketing

What is Content?

In this new media age, as a major point of  digital marketing strategy, Content marketing and enrichment of content on websites must have been required. That’s because search engines love new contents, also people making money from within their networks, whom provide the quality Content for the engagements. This time, I will introduce you to the correct meaning of content, which needed for the basic of Content creation.

The term Contents has been used and become popular since the Information Age. literally, It refers to the information or data. It means creative works, that tends to emphasize using text, audio, and visuals such as graphics, movies, video footage, newspaper and news content, magazine text, music, games, comics, and novels. Nowadays, new fields are created depending on the object and application, and various interpretations and types are made. Likewise: digital content, web content,  design content, mobile content, viral content, YouTube content, Facebook content, Instagram content, Blogger’s content, Vlogger’s content, movie content, darama content and so on…

What is Content writing?

What is content writing? Firstly, content writing is not just an editorial practice. It’s a job of writing for the digital media and internet marketing and above all it’s an opportunity for marketer to maximize the return on investment (ROI) of editorial devices: feedback on attention, effort and content. Specifically, we do not write for the web, but for curious readers, users insights, expectations and demanding new customers. The role of content writing is therefore, to effectively meet their needs with a content strategy. It is a question of thinking and producing content, with high potential: attractive, useful, efficient, sustainable.

Secondly, its media and channels influence the behaviours of reading and assimilation of content. The risks of disorientation and cognitive overload are numerous, and barriers to access to online information. The writing adapted to the web must be an organize form, for both the reader and user.

All things considered, content writing is also an optimisation work for SEO, good visibility of content and search experience. Like users, search engines and crawling tools reward a quality content. From its ideation stage, content writing mobilises specific structural strategies likewise: choice of relevant expressions and keywords, organic enrichment, mark-up of information, etc.

Content writing involves always going from the general to the particular, from the essential to the accessory to immediately attract the reader’s attention. Content writing is a cross-cutting communication discipline and a leading strategic skill. With its marketing implications, These are content writing jobs and occupations that typically entail to be creative writer:

  • Blogger
  • Editor
  • Web journalist
  • Digital advertiser
  • Marketing Director
  • Responsible brand ambassador
  • External communications officer
  • Community manager
  • E-commerce shop manager

Come to 

What Is Marketing?

I have summarised the basic knowledge that you can understand. Easy to understand even for beginners, as we explained in greater detail the meaning and types of marketing and digital marketing too. Here you can check: What is digital marketing?

What Is Content Marketing?

Now that we are aware of the meaning of Content and Marketing, this is the main topic. What is Content marketing? Content marketing is a marketing strategy that focuses on creating and distributing high-quality relevant content to reach and consistently meet your defined target. The goal of such a campaign is to convince the target of a company or brand in order to win new customers or new people who will promote the brand. In other words, Content marketing is a marketing measure that brings target users to a website with valuable Content, fans them, and leads to actions such as inquiries and product purchases. Furthermore,  CMI defined:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content Marketing Institute

These informative Content, useful or playful, can be presented in the form of news, videos, white papers, e-books, infographics, case studies, practical guides, question-and-answer systems,photos, forums, corporate blogs, etc.

What are the main benefits? Why do content marketing?

Why do Content marketing? What are the goals behind this marketing approach? The answer to this question is simple. You should do Content marketing in order to have good traffic and leads which is much more cost effective, predictable and scalable than other traditional marketing tactics or so-called outbound marketing which is more expensive. Because, Content marketing represents a strategic marketing approach that emphasizes the creation and distribution of relevant, quality and value-enhancing Content to the target audience for an affordable cost. After all, it is only about creating Content in order to generate visibility. So far, we have discussed the differences between Content, marketing and Content marketing, including why we do Content marketing, but what are the advantages and disadvantages of Content marketing? Let’s take a look at the benefits and disadvantages of content marketing. There are a few benefits like:
1. Increase brand awareness or Enhance your brand image by creating valuable and relevant Content.
2. It allows you to generate direct and close relationships with your customers.
3. It’s affordable and more profitable. Also, it’s reduce advertising costs.
4. It’s improve your organic search engine positioning.
5. Expanding contact with potential customers.
6. Gain insights for potential customers.
7. Increased credibility and build positive image of the company.
8. Have an informative value and encourage your market.
9. Be a leader in the industry or Become an opinion leader.
10. Increase in Fan Following and subscribers list.

Let’s take a look at the disadvantages.
1. It takes a long time to produce.
2. Require regular content creation.
3. It takes too much time for the effect.
4. It’s hard to see the results.

Jehan
Jehan
Cloud Engineer with 6+ years' of experience. Versatile professional with code development, creative designs, computer networking, digital marketing, analytics and cyber security projects.
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