After a year 2020 disrupted by the global pandemic, Pakistani digital marketing companies’ trends and media strategies have rapidly and greatly developed. That is why. Registration to sell on Amazon is now available in Pakistan. Digital Agencies, social media, influence, media content, are all moving notions that punctuate the daily lives of marketing professionals.
Whether it is Social Media Ads, Google Ads, SEO, Video Ads or Display Ads, every marketing company has its own strengths and flaws. However, their synergies help to close these loopholes and strike the right balance for companies’ campaigns in Pakistan.
No one knows how things will evolve in the impact of COVID-19 on Digital Marketing. In this way, we are all equal. But as Digital Agency analysed market developments in SEO to determine what tomorrow will look like and what executives need to do to win.
If you are interested in good SEO practices, you should know that “content is king.” Well, in 2021, that will be even more true. Take the time to create quality content that has real added value compared to what your competitors offer.
Also, think about structuring them perfectly so that readers and search engines can quickly understand what they are talking about. Technological change in create quality content for the search engine optimisation are footprint.
It provides market projections for years to come. Over the next 10 years, we believe this process will accelerated. Traditional search engine optimisation classifications will need to be rewritten their contents. To appeal to the general public, it is important to always rely on a strong content strategy.
Offering quality content is one thing, but it is necessary for users to be able to access it. Also, if the main keyword is particularly competitive, it is essential to put in place a long-term content strategy.
Content marketing is a long-term strategy that involves the regular creation and distribution of high value-added content for your prospects and customers. This content allows you to educate, entertain, respond to the problems of your audience and thus prove your expertise.
Yes, through the use of terms from the same semantic field and through SEO on longer queries, you need to increase the visibility of your content on search engines. This will be even more true in 2021 as the web marketing is always more competitive
Although, protect your website and your customers’ data are not directly SEO, neglecting the security of your website will cause you to lose valuable seed in the SERP. Two reasons for this:
Google’s algorithm takes site security into account in its SEO ranking.
The internet user does not feel reassured, he will quickly leave your website.
By the way, It is essential to activate your site’s HTTPS protocol, and Google even vow a little SEO boost when browsing your site is secure.
Also, make sure all website data link to one URL: Like http://, https:// and carefully redirect it to 301: Like www or without www. Yet, if you have not done so, write your company’s General Data Protection Regulation (GDPR).
Boost your local SEO are more important that ever before. the current situation is prompting people to turn to local companies and Google understands this. By 2021, 65% of online searches are already focused on local research.
From now on, Google’s algorithms will give pride of place to local businesses in 2021 by introducing new methods of data filtering.
So, If you do not have a Google My Business page yet, it is time to get started and do not forget to keep your information up to date!
Create engagement with the local community.
Get customer reviews.
Take spot on Google Maps.
In 2021, Marketing video content as a new standard of SEO. Building a successful marketing strategy requires aligning yourself with the needs and trends of the web. Marketing video is now at its peak thanks to its easy-to-consume and digest appearance.
Before launching your video marketing strategy, it is essential to focus on the different angles of its importance from the point of view of Internet users and companies.
What is more, video content is now seen as a marketing medium that creates a strong link between the company’s subscribers and even its customers. However, the video took many forms of use and content depending on the end purpose of the company and the need for the audience.
Relying on video content to power your website will be a good practice. This content format can generate significant traffic if the videos are well designed. In 2021, editing your own videos can help boost the search of your website.
Furthermore, a website that generates significant traffic will be better in SEO by Google. Video is the sixth most used communication channel and the third most effective content strategy in a B2B and B2C. But beware, like any SEO content, videos must be relevant and give useful information of qualities.
Another key thing to remember, to please and retain users, working on the user experience is essential. Its goal is to make an interface easily accessible and usable: by Internet users, and by which the company must inspire confidence, credibility, but also convey its brand image.
Moreover, the current routes are different marketing channels of contact and sales are mobilized and complex: users juggle different devices, quickly consult a website and then resume their navigation later… In fact, too long a loading time can cause users to leak. Also, you will have to do everything you can to make sure your pages appear quickly.
Similarly, this is both a danger and an opportunity for businesses: users expect a consistent brand experience and a frictionless journey at any point of contact. This complicates the design.
A UX reflection allows us to adopt a more complete thought and benefits to the consumer’s uses in order to improve their perception of the brand and their commitment.
On the other hand, more and more effort to please mobile users. The different pages of your website must adapt to the size of the screens on which they are viewed: this is called responsive design.
With pages designed for smartphones and tablets, mobile device users will be able to navigate in comfort and will therefore want to come back if they like the experience.
Finally, if this is relevant to your business, conducting a local SEO strategy that can help you get good results as soon as possible for a recently launched website.
Starting in May 2021, Google will consider what it calls essential trust signal for your website (or Google SEO Web Vitals). The emphasis is in favour of the UX, although it reminds that the SEO remains a priority for your search.
In-concrete terms, 2021 will be SXO (SEO – UX) and to gain SEO traffic, you will need to improve the UX of your website. By focusing on loading, interactivity and visual stability of your pages:
LCP (Largest Contentful Paint): measures loading performance. Ideally, visible items should be displayed within the first 2.5 seconds from the start of page loading.
FID (First Input Delay): measures interactivity, that is, when the user can interact with your site (click on your CTA, open a link, etc.). Google advises 100 milliseconds not to exceed a DFD.
CLS (Cumulative Layer Shift): measures visual stability. To deliver a quality user experience, Google recommends not exceeding a CLS score of 0.1.
Above all, it is difficult to predict digital marketing trends under normal circumstances, but 2021 could present even greater challenges for marketers in Pakistan.
To that end, consumers in Pakistan spend more time online than ever before searching for products before making a purchase. They rely heavily on information from search queries to find new products online.
Because they cannot physically see, compare or touch products, it is even more essential for brands to offer a strong online presence, including product descriptions, ratings and reviews.
This means that businesses need to adapt and offer a consumer journey on digital marketing channels and devices that are both concentrated and easy to navigate.
Creating a long-term, multi-channel digital strategy to meet the changing needs and expectations of customers is critical to a company’s success in 2021. Industries are evolving to adapt to the updated demands of e-commerce in the digital landscape of Pakistan.